08 Feb How to Increase Your Twitter Followers
You’ve probably read blog after blog on how to increase your Twitter followers. These articles contain great actionable advice. However, some of it is more complicated and in-depth than you have time for right now.
It’s especially hard if you have other marketing tasks on your plate. Here are some tips that make it easy to increase your followers on Twitter without even trying.
Mention your location.
Connecting with local businesses, as long as they’re not competitors, increases local visibility. Home-based companies, by nature, tend to support one another, so you’ll find that with a good foundation of local followers, you get more likes and retweets.
Stay local, even when you’re not.
Even if you’re an internet-based business, you still live and work somewhere. People like to put faces with names, and if you give your online presence some personality, people feel like they know you and can relate much more easily.
Mention smaller brands.
Everyone has brand loyalty, from favorite sweatpants to the local coffee shop, you can capitalize on their love to increase your followers.
Write a blog post about another brand similar to yours. Don’t pick a direct competitor, but choose someone whose client base translates well. Other brands appreciate your kinds words, and if they retweet the article to their followers, soon enough, those followers will find you too.
Use this tactic to follow similar brands. Many businesses use the follow-back technique. It’s the polite thing to do, but it means that when customers use their brand loyalty to check out who is following who, they’ll see that their favorite brand is following you.
Reply to bigger brands.
A lot of brands ask questions of the Twitter community. You may think it’s unlikely anyone will even see your response, but if you click on a tweet from the web (not mobile), you can see public replies.
This is your chance to sound smart and stay relevant by posting a witty reply or helpful link.
This tactic can increase trust among your peers in the online community. You’ll seem like you know what you’re talking about, and people will follow you because you always have something funny to say.
Again, don’t choose direct competitors, but choose those with similar client bases, or people who can relate to your brand.
Schedule your tweets.
Don’t bombard your followers with five tweets in the morning and then nothing the rest of the day. Spread your tweets out over the course of the day, and automate posts, so you don’t have to do the work.
There is a lot of really great scheduling software to help you do this. You can always recycle tweets for new followers to see next week, too.
Share articles from other brands in your niche. It makes you an excellent source of the information people want, and people will follow you for information on the latest industry trends.
It also shows your followers that you value the opinions of other industry experts and fosters an environment of collaboration and respect.
Give credit where credit is due.
Getting recognition feels good. Mention individual authors in your tweets, because chances are, they’ll follow you back.
Use this tactic to call out authors at big companies, too. If they follow you, it increases your exposure to all of their followers, and potentially their company’s followers.
Reply to users who mention other users.
It’s like killing two birds with one stone. You foster conversation, build a relationship with both parties in the reply, and increase your chances for being followed by two thought leaders in your niche.
Managing Twitter is no piece of cake, but it’s essential for marketers to have a good handle (see what I did there?) on the content they tweet. Building a good base of followers can help you grow traffic exponentially by using just these simple tactics.