12 Jan Get Customers to Download Your Mobile App
Smartphones are the future. In 2015, comScore released a report saying that mobile-only users had finally passed desktop-only users in the US. Data showed that 11.3% of the population only accessed the internet via phones and that 10.6% stuck to computers.
Furthermore, comScore data from 2017 found that most of the time spent online is through phones. Seventy-one percent of online minutes is through mobile devices in America. That number Is even higher in Brazil, Mexico, China and Indonesia.
The lesson here is that online marketers need to cater to mobile users to stay relevant. You pay bills, call taxis, send emails, hire dog walkers, download music, and find dates all through the convenience of your handheld device. Mobile usage will only increase in the future and companies must know how to appeal to this audience.
One of the main ways of engaging users is through mobile apps. Banks, news outlets, social media sites, and even grocery stores all have their smartphone apps these days. It’s time to get with the program if you wish to stay relevant.
Creating the app is one problem. Getting people to download the app is another. What will make your customers want to download your app to take up space on their phone? Here are some nifty ideas:
Get to know your audience.
If you’re already an established company with a decent clientele, you already have a group of customers who know what they want and need. Ask them if they would use your company’s app and what purpose it would serve. Your customers are the lifeblood of your business, so you ought to keep them engaged in every step.
Feature your app in your online platforms.
Let your customers know about your app by promoting it as much as possible. Your company might already have a blog, social media page, email list, or website. Any internet platform that your audience already reads provides an excellent opportunity to market your app.
Blogs, emails, and social media posts all provide an opportunity for you to gush about how fantastic your product is and how it can solve your audience’s problems. Tell them how much better their lives will be if they take the time to download your program onto their phone. Offer a tangible solution that interests your readers.
Reach out to influencers.
Celebrity endorsements are all the rage nowadays. Whether Liam Neeson is endorsing a mobile game or Kim Kardashian is promoting a fashion brand, people pay attention to what products famous people use. Someone who has millions of social media followers will be fantastic at advertising your item.
Perhaps you won’t be able to get Taylor Swift or Selena Gomez to promote your app personally, but there are still plenty of influencers to choose. Look for local thought leaders, CEOs, executives, and industry experts. Those influencers probably have many followers who will pay attention to what they say.
You can also contact blogs and websites. For example, if your company provides a finance app, reach out to sites like The Penny Hoarder, Mr. Money Mustache, Forbes, and NerdWallet.
Create a demo video.
Make things more comfortable for your audience by creating a short video on how your app works. In today’s internet age, people love things that are easy to watch and understand. Your video should use plenty of visuals and shouldn’t be over five minutes long. Simplify your app and provide a step-by-step instruction guide. Above all else, your video should be fun and entertaining to watch. Audience members should want to share it with friends and family members. Shareable content goes a long way in the social media age.
Optimize for the app store.
Make sure users can easily find your app when searching the app store. Everything comes down to your name and description. Readers should know, at a glance, what your product does and how it can help them. You must provide a detailed yet simple summary of your app’s capabilities.
For example, if someone searches Google Play Store for terms like “spending tracker,” “fitness app,” or “gas prices,” they will find countless apps to choose. Your logo, name, and description should stand out above the rest. Readers will ignore any app that looks difficult to understand, so optimize is as much as possible.