7 Unexpected Free Ways to Promote Your Website or Blog

7 Unexpected Free Ways to Promote Your Website or Blog

There are lots of paid techniques for promoting your website or blog. But what happens if you don’t have a big marketing budget? Or no marketing budget? The Internet provides a lot of free marketing options – such as SEO, link building, forum marketing, and so on – but all of these generally take weeks or even months before you start to see results. Aren’t there any free yet fast ways to drive traffic to your website or attract new readers to your blog?
There are, as long as you are willing to think outside the box.
 
Here’s a list of seven unorthodox ways to promote your website or blog that actually work, but that most people probably haven’t considered. Do you have an iPhone? A tablet? A Laptop? A PC? If you have any of these things, you have everything you need to create your own original audio or video podcasts.
 
Podcasting is a form of digital media that consists of a series of audio or video files that you can create for free using the built-in cameras and microphones on these types of devices.
 
Like blogs, podcasts are a great way to target people who share a passion for your niche subject. So they offer a great way to cross-promote your website or blog. All you need to do is talk about what interests you … and let your passion take it from there. You can talk about any related subject, tell personal stories, share your photos or videos, bring in special guests, use screen shots or slideshows, or whatever you like.
 
Most website owners usually don’t think about promoting their pages or blogs to newspaper and TV news editors, but why not? Given todays’ 24-hour news cycle, there’s a huge “news hole” that every news organization has to constantly find content to fill.
 
Write a brief news release describing what your website or blog is about, include your name, email address and a contact telephone number, and indicate that you are available for interviews. Don’t know what your press release should look like? Just find one online and copy its style and structure.
 
Usually, web-based classified sites like Craigslist, Kenda and WebClassifieds won’t let you post free ads to promote your business website or blog. But they will let you offer people something for free, such as a free report.
Put together a short report on a topic of interest related to your niche then post an online classified that says something like, “Learn five secret techniques for (whatever your niche is). Get your FREE report at (your web address).”
 
Then, all you need to include a box on your website where people can use their email to sign up to get your free report and you can instantly start building your list of highly targeted prospective customers who already have proven to have an interest in the types of products or services you offer. Smart!
 
Newsletters are monthly or weekly collections of articles you send out to subscribers about your niche. They can be original or you can simply compile articles from other sources, or a combination of both.
 
You can then offer your newsletter on your blog or website or use a squeeze page, solo ad, email marketing campaign or other platform to build your list of subscribers.
 
As long as you continue to provide high-value, interesting content, people will keep opening up your newsletter. And each time they do, it’s an opportunity for you to promote your website or blog.
 
Google Local is an offshoot of Google Maps, the most successful mapping service app in the world. When you search for a location of Google maps, you also have the option of searching for specific businesses, or types of businesses, near that location.
 
When you do, relevant information about those businesses will pop up in the left-hand column that corresponds to pinpoints that appear on the map.
 
That’s Google Local. And it’s free for businesses to sign up for it. Just go to Google Local’s website, register your business and make sure you include a link to your website and/or blog. Yahoo Local is the same type of program as Google Local, except it’s on Yahoo, obviously. It’s also free to sign up for.
 
Facebook lets you create a free Fan Page for your business or website on their social media platform, which is the most popular in the world. You can include pictures, information, and links on your Fan Page. And every time anybody “Likes” anything on your page, they automatically are subscribed to it and will receive everything you post on your page in their feed. Cool!
 
You don’t have to spend a lot of money to promote your website or blog. All you have to do is think creatively and you can get a lot of new visitors, customers or readers for free.
Moshe Vaknin
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